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Digital Marketing Across Platforms Course Overview
In today’s fragmented media landscape, successful advertising doesn’t live on one platform — it travels across them. Consumers engage with brands on social media, websites, TV, radio, email, streaming services, and more. To cut through the noise, advertisements must be strategically designed to resonate across platforms while maintaining a consistent message and brand identity.
The Create Multiplatform Advertisements for Mass Media course equips advertising professionals and supervisory managers with the skills and knowledge to plan, develop, and review compelling, audience-focused campaigns that work seamlessly across digital, broadcast, print, and emerging media channels.
This practical, industry-aligned program focuses on real-world application, ensuring learners can deliver high-impact creative content that meets business objectives, brand guidelines, and audience expectations.
Interactive Learning
Learn at Your Own Pace
Flexible Schedule
Key Benefits
Course Objectives
Identify requirements for multiplatform advertising
Determine campaign goals, target audiences, brand messaging, platform specifications, legal considerations, and stakeholder expectations to inform creative development
Design cohesive and adaptable advertisements for multiple platforms
Apply creative principles and platform-specific best practices to develop engaging content — from short-form video and social posts to display ads, audio spots, and digital banners
Ensure brand consistency and message clarity across media
Maintain a unified tone, visual identity, and call-to-action while tailoring format, length, and style to suit each platform’s audience and technical requirements
Review and refine advertisements for quality and effectiveness
Evaluate drafts against objectives, brand standards, and feedback from stakeholders. Make revisions to improve clarity, engagement, and compliance
Collaborate with teams and supervisors to confirm performance outcomes
Work with creative, media, and management teams to finalise content and prepare for assessment or campaign launch
Get Started Today
Equip your creative team to design ads that connect, convert, and travel across platforms. In a world of constant content, great advertising stands out — because it’s built to belong everywhere.
Learning Focus Areas
1. Identify Requirements for Multiplatform Advertising
Learn how to interpret briefs, define target audiences, and gather key inputs such as brand guidelines, budget constraints, legal requirements (e.g., advertising standards), and platform specifications.
2. Develop Multiplatform Advertisement
3. Review Multiplatform Advertisement
Conduct structured evaluations of creative work using checklists, peer feedback, and stakeholder input. Refine content for clarity, brand alignment, technical quality, and audience impact before final approval.
Course Duration
Estimated 25–30 hours, depending on learner’s pace
Who Should Attend
Advertising coordinators,creative supervisors, and media planners and campaign managers
Marketing professionals developing cross-channel campaigns
Content creators working across digital and traditional platforms
Individuals pursuing qualifications in Marketing and Advertising
Course Delivery
To accommodate diverse organisational needs, the course is available in:
Interactive On-Demand E-Learning
Engage with flexible, self-paced modules featuring interactive scenarios, real-time knowledge checks, and earn an IIBP Certificate as you complete the course.
Outcomes & Benefits
Upon completion, learners will:
Interpret
Be able to interpret advertising briefs and platform requirements
Review & Refine
Review and refine work to meet professional and compliance standards
Design
Design consistent, engaging multiplatform ad content aligned with brand goals
Get a Certificate
Receive an IIBP Certificate of Attainment
Your Questions Answered
What is the duration of the course?
The course is designed to be completed in 8 weeks, but you can progress at your own pace.
Are there any prerequisites?
No prerequisites are required. Our courses are designed for learners of all levels.
How do I access the course materials?
Once enrolled, you will receive a login to our online portal where all materials are available.
Is there a refund policy?
Yes, we offer a xx-day refund policy.
Can I get a certificate after completing the course?
Yes, upon successful completion, you will receive a certificate of attainment that you can share with employers.