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Foundations of E-Commerce Strategy Course Overview
In today’s digital-first economy, having an online presence is no longer optional — it’s essential. Businesses that fail to embrace e-commerce risk losing relevance, customers, and revenue. Yet simply launching an online store isn’t enough. A successful e-commerce presence requires strategic planning, model evaluation, and seamless execution across marketing, sales, logistics, and technology.
The Develop and Implement an E-commerce Strategy course equips business professionals with the skills and knowledge to assess digital opportunities, evaluate platform models, and design and execute a comprehensive e-commerce strategy aligned with organisational goals.
Whether you’re leading digital transformation, advising a business, or expanding into online markets, this program provides a step-by-step framework to make informed decisions and drive measurable results.
Interactive Learning
Learn at Your Own Pace
Flexible Schedule
Key Benefits
Course Objectives
Identify viable e-commerce opportunities for business growth
Analyse market trends, customer behaviour, and internal capabilities to determine where and how e-commerce can add value
Evaluate different e-commerce models and platforms
Compare business-to-consumer (B2C), business-to-business (B2B), direct-to-consumer (DTC), and marketplace models, and assess platform options based on scalability, cost, and integration needs
Design a tailored e-commerce strategy
Develop a clear, actionable strategy that includes value proposition, target audience, digital marketing, product/service offerings, and operational requirements
Plan and manage the implementation of an e-commerce solution
Understand the key stages of rollout — from technology setup and team coordination to customer experience design and performance tracking
Integrate digital tools and collaborate with technical experts
Work effectively with IT, marketing, and logistics teams to ensure smooth deployment and ongoing optimisation of the e-commerce system
Get Started Today
Turn your digital potential into real results. The future of business is online — make sure you’re ready to lead the way.
Learning Focus Areas
1. Analyse Opportunities for E-commerce
Explore internal and external factors influencing e-commerce potential, including customer demand, competitive landscape, and organisational readiness. Use SWOT and market analysis to identify strategic entry points.
2. Evaluate E-commerce Models
3. Design an E-commerce Strategy
Create a strategic roadmap covering brand positioning, pricing, digital marketing (SEO, social media, email), payment gateways, delivery logistics, and customer service. Align the strategy with broader business objectives.
4. Implement an E-commerce Strategy
Learn how to manage the launch process, including website development, data migration, team training, testing, and go-live procedures. Establish KPIs and reporting tools to monitor performance and drive continuous improvement.
Course Duration
Estimated 25–30 hours, depending on learner’s pace
Who Should Attend
Business owners and managers planning to launch or scale an online presence
Marketing, operations, and digital leads involved in e-commerce initiatives
Consultants and advisors supporting SMEs in digital adoption
Professionals pursuing qualifications in business digitalisation
Course Delivery
To accommodate diverse organisational needs, the course is available in:
Interactive On-Demand E-Learning
Engage with flexible, self-paced modules featuring interactive scenarios, real-time knowledge checks, and earn an IIBP Certificate as you complete the course.
Outcomes & Benefits
Upon completion, learners will:
Lead
Lead or contribute to the effective implementation of online sales solutions
Evaluate & Design
Confidently evaluate and select the right e-commerce model platform and design a complete, goal-driven e-commerce strategy
Assess Opportunities
Be able to assess e-commerce opportunities relevant to their business
Get a Certificate
Receive an IIBP Certificate of Attainment
Your Questions Answered
What is the duration of the course?
The course is designed to be completed in 8 weeks, but you can progress at your own pace.
Are there any prerequisites?
No prerequisites are required. Our courses are designed for learners of all levels.
How do I access the course materials?
Once enrolled, you will receive a login to our online portal where all materials are available.
Is there a refund policy?
Yes, we offer a xx-day refund policy.
Can I get a certificate after completing the course?
Yes, upon successful completion, you will receive a certificate of attainment that you can share with employers.